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About us

About us
Goran Šutalo
Founder and owner of Color Group
The Color Group consists of five companies owned by the Šutalo family. Goran Šutalo established a craft trade in 1984, and started a production which is still successfully developing. With the constant expansion of the product range, the conquering of new markets and the gradual development of manufacturing operations with complementary activities, during the period of over 30 years the trade craft developed into a group, well-known throughout Europe. Today, Mr. Šutalo is at the forefront of his companies, and the founder and board member of the following companies: Color emajl d.o.o., Color trgovina d.o.o. (his daughter, Miss Matea Šutalo, is also a board member of the company), Color fire GmbH, Color transport d.o.o. and the newly opened company Vinota d.o.o., with which Mr. Šutalo plans to enter the tourism, hostelry and service industry.

Color trgovina, the company led by Matea Šutalo, with a range of DIY stores, is the general agent for Color Emajl products and Ember stoves for the Croatian market. More about Color trgovina.

Color Group has 580 employees, which is today, and in general, a huge success. Out of 580 employees, 5 employees have been working at Color Group for 25 years, 8 employees for 20 years, 48 employees for 15 years, and 158 employees for 10 years – which speaks of the confidence the employees have in their employer, of mutual respect and the fair relationship between work and capital. Color Emajl is manufacturing stand-alone and inset stoves and flue pipe elements. The company's headquarters are in the heart of Slavonia, in Požega. In fact, to be more precise, they are in the village Alaginci where manufacturing takes place. Color Emajl is the leading European manufacturer of painted steel flue pipe elements and one of the leading manufacturers of mid- and high-priced steel stand-alone and inset stoves. The products are sold in the European Union market, mostly in Germany, France, Scandinavia, Austria, and Italy, but also beyond the boundaries of the EU – in South Korea, Israel, etc. Flue pipe elements represent 55% of the manufactured products. Stoves make up the rest of the production. 
Mission
Achieve complete customer satisfaction with our top quality products and services. Constantly improve the quality of products and services with the aim to achieve market competitiveness. Adopt and develop new products and services with the application of cutting-edge technologies, as the foundation for progress in the manufacture of stoves and flue pipe elements. Continually endeavor to build new manufacturing and storage facilities, and modernize the facilities already in operation. Maintain a positive image and relationship with the community and the public.
Vision
Become a leader in stove and flue pipe manufacturing in Croatia and Central Europe with the quality of our products, timely deliveries, and the high-quality, stable and long-term development of the company through the use of cutting-edge and most efficient technologies and equipment. Our relationship with the customers will be strengthened. We will become more creative and enterprising. We will build a positive relationship with our customers and develop solutions our users need. We will also build a successful brand that will become recognizable in the Croatian and international market.
Strategic goals of Color Emajl
  • become the European leader in manufacturing stoves and flue pipe elements
  • become the most desirable employer
  • apply innovative ideas
  • build a stable brand
  • increase sales
  • increase our market share
  • increase customer loyalty
  • constantly improve the quality of products and services
Products
Our wood stoves are top-quality products with a modern design, made to heat your homes for years and make your living space even more beautiful. The design of stoves is not trendy but rather timeless, meant to blend into any kind of interior. More than 30 years in manufacturing flue pipe elements, and more than 10 years in stove manufacturing, as well as numerous successful designs and quality improvements, ensure a large and constant demand in the market for our products.
Timeline
  • BEGINNING OF A SUCCESS STORY

    Osnivanje Color Emajl d.o.o.

    1984 - Goran Šutalo opens a craft trade for the repair of household appliances at his father's garage.

  • COMPANY IS FOUNDED

    Color Emajl d.o.o. zaposlenici

    1988 – Goran Šutalo establishes Color Emajl. Starts enameling and hires 10 employees.

  • FIRST STORE OPENS

    1991 - The first Color Emajl store is opened in Požega, on Stjepan Radić Street.

  • FLUE PIPE MANUFACTURING STARTS

    Početak proizvodnje dimovodnih cijevi

    1996 – The manufacturing of flue pipes begins at Color Emajl.

  • FIRST EXHIBITION OF PRODUCTS

    Prvo izlaganje proizvoda

    1997 - The first exhibition of Color Emajl's flue pipe products at the Zagreb Fair. Photo of Goran Šutalo with employees.

  • EXPORT OF FLUE PIPES STARTS

    1997 – The first export of flue pipes.

  • STOVE MANUFACTURING STARTS

    Početak proizvodnje kamina

    2003 - The manufacturing of steel stoves begins.

  • SHOPPING CENTER OPENS

    Otvorenje trgovačkog centra

    2004 – The first large shopping center opens in Požega, on Dubrovačka Street.

  • COLOR TRGOVINA

    Color trgovina

    2007 - As the stores become more and more successful, a new company, Color trgovina d.o.o., is established in order to separate the store activities from manufacturing activities of Color Emajl.

  • Color Fire GmbH

    2008 – The company Color fire GmbH is established in Germany, in order to facilitate cooperation with foreign customers.

  • Color transport

    Color transport

    2013 - The company Color transport d.o.o. is established, which owns 15 haulers used mostly to transport its merchandise to foreign customers.

  • ISH 2017

    Štand Color Emajla, ISH 2017

    2017 – Color Emajl is a regular exhibitor at the ISH Fair, the most important fair for the HVAC industry, where it presents its new products, attracting a large number of interested business partners.

  • MANUFACTURING PLANT AT ALAGINCI, POŽEGA

    Color transport

    2017. - Color Emajl employs today 377 employees, while the whole group employs over 560 employees.